MAP Policy
This policy became effective on June 22nd, 2024, all distributors and dealers doing business with ASPECT BY WATERSTONE or “ASPECT” on and after that date are bound to the terms and conditions of this policy.
TERMS AND CONDITIONS
ASPECT has established a Minimum Advertised Price (MAP) for all products. The Aspect MAP is calculated at .75 times (25%) off the current Aspect Retail List Price in effect. This means that the advertised “Net Price” to the end user (The Aspect Retail list price less all discounts, coupons, allowances, and free goods or services offered with Aspect Products) must not be below the current ASPECT MAP. ASPECT may engage in monitoring of advertised prices of product sales in all channels, whether directly or via the use of third parties. Third parties retained by ASPECT my engage in monitoring of product sales by distributors and dealers to verify that the terms of this policy are being upheld. ASPECT reserves the right to change the MAP on 30 days written notice.
The MAP policy applies to any and all advertisements and any quotes, bids, estimates, and invoices in media, including, but not limited to, inserts, newspapers, magazines, catalogs, public signage, billboards, and any other print media, television, radio, email, internet websites, or other commerce, flyers, posters, coupons, brochures, and use of hypertext transfer protocol or internal links to a web based shopping cart and any other electronic media.
At no time may a distributor or dealer make any statements or other indication on any advertisements that a price below ASPECT’S MAP can be obtained by contacting the distributor or dealer, visiting the distributor or dealer showroom, clicking through to another price on a website, or any other means. A distributor or dealer may not use any ASPECT name(s), trademark(s), logo(s), patent(s), or product name(s), in a way that is not accordance with his Policy or violates ASPECT’S MAP. This includes all product images, brand logos, and any and all copyrighted materials.
VIOLATIONS
in the event that a distributor or dealer violates this policy:
FIRST VIOLATION – ASPECT will notify the offending distributor or dealer in writing of the violation. The distributor or dealer will have ten (10) calendar days to correct the violation of the MAP Policy and comply with ASPECT MAP.
If the distributor or dealer fails to correct the violation within the provided time, ASPECT will decrease the discounted price at which the distributor or dealer purchases ASPECT products by 10 percent for a period of ninety (90) calendar days. Additionally, ASPECT will remove the distributor or dealer from all links and listing on ASPECT’S website, and the distributor or dealer will be suspended from all sales programs offered to the distributor or dealer including but not limited to rebates, early pay incentives, freight programs, and sales incentives. If at the end of the 90-day suspension period the distributor or dealer has complied with the policy and not otherwise violated the MAP, then the distributor or dealer will be reinstated to full status, and the suspended distributor or dealer programs will be re-started.
However, if the distributor or dealer continues to be in violation of the MAP policy at the end of the ninety (90) day suspension period, it will be considered a second violation.
SECOND VIOLATION – At this time all pending orders will be immediately cancelled, and ASPECT will not accept any new orders. ASPECT will notify the distributor or dealer in writing and at its own discretion and without liability under any existing contracts or agreements, initiate the process to terminate the distributor or dealer authorization to sell ASPECT products.
UMRP POLICY – At this time ASPECT does not have a UMRP but reserves the right to change this with 30 days written notice.